2 edition of Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market found in the catalog.
Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
by Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University in Ithaca, N.Y
Written in English
|Statement||by Allison Comeau, Ron C. Mittelhammer and Thomas I. Wahl.|
|Series||NICPRE -- 96-10., R.B -- 96-20., NICPRE (Series) -- 96-10., R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 96-20.|
|Contributions||Mittelhammer, Ron., Wahl, Thomas I., National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.|
|The Physical Object|
|Pagination||33 p. ;|
|Number of Pages||33|
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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market. Ithaca, N.Y.: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, .
Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market. Allison Comeau, Ron C. Mittelhammer, and. Thomas 1. WahP. Preface. This research was sponsored by a grant from the National Institute for Commodity Promotion Research and Evaluation (NICPRE).
NICPRE has sponsored approximately eight to ten projects. Assessing the effectiveness of MPP and TEA advertising and promotion efforts in Japanese markets for meats Article (PDF Available) February with 38 Reads How we measure 'reads'.
Downloadable. An Inverse Almost Ideal Demand System is utilized to determine the effectiveness of Market Promotion Program (MPP) and Target Export Assistance (TEA) advertising and promotion expenditures in the Japanese market for meat.
Using annual data, it is found that beef advertising and promotion has had a positive and significant effect on the demand for beef. MPP MEAT IMPORT CORP. is a leading nationwide of temperature- controlled quality meat and meat products.
With primary market in Luzon MPP is a subsidiary of ALFA ALL FOOD INC. With distribution hubs strategically located in Luzon, Visayas, and Mindanao, to bring you the right product, at the right price, at the right time. Comeau, Allison & Mittelhammer, Ronald C. & Wahl, Thomas I., "Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market," Research BulletinsCornell University, Department of Applied Economics and Management.
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The meat and poultry industry is the largest segment of U.S. agriculture, but studies show that Americans' meat consumption has been falling, and that makes millennials — a group that. Comeau, A., R.C. Mittelhammer, and T.I Wahl.
“Assessing the Effectiveness of MPP and TEA Advertising and Promotion Efforts in the Japanese Markets for Meat.” Journal of Food Distribution Research. 28() Dorfman, R. and P. Steiner. "Optimal Advertising and Optimal Quality." American Economic Review.
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